"pay attention to sizing requirements from each online sales platform. Many, including Amazon, require large ratios to activate online zoom"

Whether you are a marketing professional, a creative director or photographer and working on photography for a website, social media,...

First and foremost, a huge thanks to all of the clients I worked with in 2020. Looking back over the past year isn't the most exciting...

Since I have been able to post photos and info about the cookbook I photographed this year, I have been asked a lot of questions about...

Getting Back to Business, Together Like so many other businesses in Pennsylvania and around the globe, I closed the doors to my...

Where do you start when someone asks you to take some food photography for them? It sounds simple from an outsiders perspective. However,...

If you are considering both photo and video production, remember that consistency in marketing is key.

Have you said to yourself, my portrait photo is outdated? I have used and reused my portrait from 10 years ago enough! A portrait that...

1. PLAN, PLAN, PLAN     If you don't have a plan going into an editorial shoot or you are walking in blind, you may not get photos that

"just remember, you are more than likely a small business and have been using techniques, pricing and equipment that isn't propriet

My 2017 photography journey has been long and winding. Photographing things from Lancaster, PA to Los Angeles, CA, Las Vegas, NV and...

Photo portrait mini sessions to raise food for the hungry are back! After a few years off, I'm finally able to bring back my mini photo...

Marketing is the art of understanding everything about your targeted consumer: their habits, their likes and dislikes as well as what messag

Jack says that "hunting is a craft that requires a lifetime of learning" and "Falconry is a very archaic craft that involves

Whether you're just starting a small business or looking to upgrade your brand as an established business, a great website is key to...

There is a lot more that goes into commercial food photography than you might think, especially when you are working with an art director...

Food photography can be a difficult thing to master when you're trying to create consistent photos for your business. Professional food...

Tips for creating consistent branding for your business.

Visual branding is something that every business should be thinking about on a daily basis - how does your brand appear in photography and v