Where do you start when someone asks you to take some food photography for them? It sounds simple from an outsiders perspective. However, it can be an overwh...

If you are considering both photo and video production, remember that consistency in marketing is key.

Have you said to yourself, my portrait photo is outdated? I have used and reused my portrait from 10 years ago enough! A portrait that speaks to people and l...

1. PLAN, PLAN, PLAN     If you don't have a plan going into an editorial shoot or you are walking in blind, you may not get photos that

"just remember, you are more than likely a small business and have been using techniques, pricing and equipment that isn't propriet

My 2017 photography journey has been long and winding. Photographing things from Lancaster, PA to Los Angeles, CA, Las Vegas, NV and Florida. This year, as s...

Photo portrait mini sessions to raise food for the hungry are back! After a few years off, I'm finally able to bring back my mini photo sessions that will ra...

Marketing is the art of understanding everything about your targeted consumer: their habits, their likes and dislikes as well as what messag

Jack says that "hunting is a craft that requires a lifetime of learning" and "Falconry is a very archaic craft that involves

Whether you're just starting a small business or looking to upgrade your brand as an established business, a great website is key to getting found and needs ...

There is a lot more that goes into commercial food photography than you might think, especially when you are working with an art director for the business. S...

Food photography can be a difficult thing to master when you're trying to create consistent photos for your business. Professional food photography takes a l...

Tips for creating consistent branding for your business.

Visual branding is something that every business should be thinking about on a daily basis - how does your brand appear in photography and v