1. PLAN, PLAN, PLAN     If you don't have a plan going into an editorial shoot or you are walking in blind, you may not get photos that

"just remember, you are more than likely a small business and have been using techniques, pricing and equipment that isn't propriet

My 2017 photography journey has been long and winding. Photographing things from Lancaster, PA to Los Angeles, CA, Las Vegas, NV and Florida. This year, as some of you may know, I started out the year with my arm in a sling after a rough surgery at the end of 2016. I was working a job that was difficult on myself and my family. So, I made the decision to go full time, re-brand my business and re-focus my main photography to commercial, portrait and editorial work. I also push

There is a lot more that goes into commercial food photography than you might think, especially when you are working with an art director for the business. Sometimes you are just out to get some beauty shots of the food, and other times you are shooting for a very specific layout that the art director is trying to achieve for branding or marketing designs that they have already created. Sometimes they will design and use a placeholder (FPO) if the photography was done later o

Visual branding is something that every business should be thinking about on a daily basis - how does your brand appear in photography and v